Creative

I’ve assembled a number of exhibits of efforts that I have worked on.  From logo designs to newspaper campaigns.  Stagecoach recognition to direct mail packaging.  Banking to printing presses.  Computer systems to paper products.  All focused on building strong brand identity.

NOTE:  Word Press is great for many things.  However, placing graphics is not always the easiest to accomplish. I’ll find a solution, but it may take some time!

 

BUILDING GLOBAL BRANDS

 

BANKS

First National Bank of Gilmer, Texas

First National Bank of Gilmer, Texas, is made up of different banks with different names:  FNB Gilmer, FNB Walmart, FNB Pittsburg, FNB Big Sandy, Wood County National Bank, Texas American Bank, and Security State Bank.  Beginning in May of 2013, we started working  with a Branding statement by bringing appropriate local images to life.

FIRST OBJECTIVE – UNIFY THREE BANKS INTO ONE  ”Brand”.

FIRST OUTDOOR BOARD

 

 

 

 

TV COMMERCIAL

 

ADDITION OF SECURITY STATE BANK TO THE GROUP.  Newspaper Ad.

 

 

 

 

 

 

 

 

 

 

ANNUAL REPORT FOR FOUR BANKS. (Cover)

 

 

 

 

 

 

 

 

 

 

WEB SITE RE-DESIGN

HOME PAGE

(Before)                           (After)

 

 

 

 

 

 

 

 

 

 

NEW PRODUCT INTRODUCTION OF A MOBILE BANKING SERVICE

 

 

 

 

 

Posters / statement stuffers / handouts

 

 

 

 

 

 

Outdoor campaign

 

 

 

 

 

 

 

 

 

 

 

 

WELLS FARGO BANK

 

Brand checks

 

 

 

 

 

 

 

 

 

 

 

Outdoor

 

 

 

 

 

 

 

 

UNITED CALIFORNIA BANK

 

 

 

 

HARTFORD NATIONAL BANK/CONNECTICUT NATIONAL BANK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TEAM BANK

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FIRST NATIONAL BANK/BANKTEXAS – NAME CHANGE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FINE PAPERS

Stratmore  Papers

 

SPECIALTY PAPERS

Dexter Corporation

 

 

ENVELOPES

Westvaco

 

 

 

 

PRINTING PRESSES

Heidelberg USA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PRESS SYSTEMS

Profit Systems

 

 

CONCRETE RAILROAD TIES

Lonestar

 

 

RETAIL  HARDWARE  BRAND

 

 

 

 

 

 

 

 

 

 

 

MERGER   &  ACQUISITION   PLUS   NAME  CHANGE

 

 

 

 

 

 

 

 

 

 

WEB SITE – BRANDING AND ASSESSMENT PROCESS – “jfaconsulting.com”


 

 

 

 

 

 

 

 

 

 

 

BUSINESS  BANKING  BRAND

 


 

 

 

 

 

 

 

 

 

 

BRAND – ATTRIBUTES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

RE-BRANDED   BRAND STATEMENT


brand statement