I’ve assembled a number of exhibits of efforts that I have worked on.  From logo designs to newspaper campaigns.  Stagecoach recognition to direct mail packaging.  Banking to printing presses.  Computer systems to paper products.  All focused on building strong brand identity.

NOTE:  Word Press is great for many things.  However, placing graphics is not always the easiest to accomplish. I’ll find a solution, but it may take some time!

BUILDING GLOBAL BRANDS

BANKS

First National Bank of Gilmer, Texas

First National Bank of Gilmer, Texas, is made up of different banks with different names:  FNB Gilmer, FNB Walmart, FNB Pittsburg, FNB Big Sandy, Wood County National Bank, Texas American Bank, and Security State Bank.  Beginning in May of 2013, we started working  with a Branding statement by bringing appropriate local images to life.

FIRST OBJECTIVE – UNIFY THREE BANKS INTO ONE  ”Brand”.

FIRST OUTDOOR BOARD

TV COMMERCIAL

ADDITION OF SECURITY STATE BANK TO THE GROUP.  Newspaper Ad.

ANNUAL REPORT FOR FOUR BANKS. (Cover)

WEB SITE RE-DESIGN

HOME PAGE

(Before)                           (After)

NEW PRODUCT INTRODUCTION OF A MOBILE BANKING SERVICE

Posters / statement stuffers / handouts

Outdoor campaign

WELLS FARGO BANK

Brand checks

Outdoor

UNITED CALIFORNIA BANK

HARTFORD NATIONAL BANK/CONNECTICUT NATIONAL BANK

TEAM BANK

FIRST NATIONAL BANK/BANKTEXAS – NAME CHANGE

FINE PAPERS

Stratmore  Papers

SPECIALTY PAPERS

Dexter Corporation

ENVELOPES

Westvaco

PRINTING PRESSES

Heidelberg USA

PRESS SYSTEMS

Profit Systems

CONCRETE RAILROAD TIES

Lonestar

RETAIL  HARDWARE  BRAND

MERGER   &  ACQUISITION   PLUS   NAME  CHANGE

WEB SITE – BRANDING AND ASSESSMENT PROCESS – “jfaconsulting.com”

BUSINESS  BANKING  BRAND

BRAND – ATTRIBUTES

RE-BRANDED   BRAND STATEMENT