Profile

tux photo samFrancis H. “Sam” Statton
Marketing and Advertising Consultant.

Focuses on Brand and Image Building while creating and executing advertising and marketing plans.

Education
United States Naval Academy – Annapolis, MD.  BSEE

Accomplishments

BANKING

Wells Fargo Bank.  Built a powerful and enduring bank image represented in the use of the stagecoach and attendant western memorabilia; i.e. stage coach checks, outdoor and television programs, etc. (McCann-Erickson)  Acquired an excellent, in-depth working knowledge of retail/commercial banking.

First Interstate Bank (United California Bank).   Built award-winning marketing and advertising programs.  “Best tellers in town or your money back.” Sandy Duncan and Meredith Baxter-Birney TV Commercials.  (Doyle Dane Bernbach) “Get it straight from UCB.” (Foote Cone Belding) California state-wide ombudsman newspaper campaign.  National and International print campaigns. (Foote Cone Belding)

Hartford National Bank.  Handled all aspects of bank’s name change to Connecticut National Bank.  Built a powerful bank multi-media brand campaign, “Ask a Professional”. (Keiler Advertising)

Team Bank.  Developed and created Marketing Communications programs for state-wide bank

DESIGN

DeSola – Fiore Group.  Implemented Corporate Identity program for Connecticut Bank and Trust.                                                                                                                  Houd-Weigman.  Designed and built custom homes in the Menlo Park, Atherton, now Silicon Valley area of Northern California.

AD AGENCY

Keiler Advertising.  Managed Marketing Communications of national clients – market research, advertising,  promotions, public relations,etc.

CONSULTING

Consulting with clients.  Advertising, market research, public relations, product development, business strategies, Branding, creative – art/copywriting, media programs, promotions, name changes, Logo design/redesign, web-design strategies/construction, etc.

Business Experience

Consulting
1995 – Present, Dallas, Texas

Advertising
Keiler Advertising, Farmington, Connecticut

Account Manager
Heidelberg USA – German printing press manufacturer
Lone Star Industries – cement railroad ties/products manufacturer
Strathmore Paper – fine writing papers manufacture
Profit Control Systems – MIS for national printing industry
Westvaco Envelope Division - envelope manufacturer                                                        C. H. Dexter Company – Various filter papers

Banking
Team Bank, Dallas, Texas. Director, Marketing Communications
Connecticut National Bank, Hartford, Connecticut. Director of Advertising and Sales Promotion
First Interstate Bank, Los Angeles, California.  Director of Advertising and Sales Promotion
Wells Fargo Bank, San Francisco, California.
Advertising Manager (also Marketing Officer, Systems Officer, Management Trainee)

Design
DeSola – Fiore Group, New York City, NY.  Corporate Identity Consultant
Houd-Wiegman Corporation, Menlo Park, California.  Architectural Designer/Builder

Military
United States Air Force. Captain

Community Service HOA President                 Tutoring 2nd graders in reading and math.