Archive for April, 2015

WELCOME.

Wednesday, April 22nd, 2015

The site is made up of a variety of areas.

Below, I’ve reserved for blogs that I write from time to time.  The “Creative” slots indicate various clients and projects I’ve worked on.  As well, I’ve added the required experience information, normally known as a resume.  I can provide a lot more information….when you ask for it.

Let me know if this is what you expected, and we’ll go from there.

And thanks for the visit.

 

 

 

 

BLAND BRANDING

Tuesday, April 7th, 2015

 

Every bank seems to have developed a web site.   Yet it’s a pretty bland world out there.

In general, many products and service industries are including a variety of images to support their claims.  But the banking industry has chosen to put together statements on their web sites, all saying essentially the same thing.  Using images that are weak and in no way underscoring the importance of differentiating themselves from their competitors.

Web sites have become the major source for sales and information to customers and prospects.  As branch activity continues to plummet, the web site becomes more and more important.  Videos.  News. Reminders.  Up-to-date information.  Colorful stories and pictures should abound. The marketplace is hungry for financial information.  This should be a go-to place for the latest news.  But for the most part, this isn’t happening.

Since the first step in measuring a brand is an assessment stage, banks need to learn from that information and keep their web sites active and interesting. Yes there is a cost.  There is always a cost in selling products and services.  But that cost can be measured against predetermined objectives involving profits.  Branding allows that to happen.

If nothing else, think of the last web site you were at that you can now recall.  It normally begins with those carefully chosen images that help to create something interesting and memorable.  And that has to come from building and supporting a branding statement.

That is one of the most important parts of branding.  Creating a unique image…one that stands out in the marketplace.

With everything else changing in the financial industry, it’s really important that the industry learn what the new tools are, and how to use them successfully.

Assessment is the first step in understanding the power of those tools.