blog org.1

If you are a smaller company and beginning to think about the value of Branding, put Organization Chart at the top of your Review List.

I know, it would seem there are other subjects that should be addressed first. Shouldn’t it be Marketing and Communications issues that are upfront?

The reason to start here is the fact that employees are the key to delivering on the promises to the “outside” world.  Employees will make or break your efforts.  So it’s important that they understand how they work with each other and how the entire organization works.    That’s the purpose of a functional organization chart.  To display the various functions in the process and how they are linked together.  And in sync with what you want your organization to be known for.

I recently heard from some employees that they finally understood what management was trying to do.  And it came about through designing a new org chart which showed them how and where they were located in the process.

There are additional benefits:

When an employee leaves a position, you’ll know more about the function of that job rather than who the person was that filled it.

It’s easier to have employees provide a better job description of their responsibilities.  They are empowered by writing these descriptions.  And it becomes a better management tool for those who are responsible.

It is usually a time for the management team to talk to each other about what they are trying to accomplish.  It also results in a total revision of how all employees “see” the organization.

Once you’ve spent some time talking about the “inside”, you can then begin an intelligent conversation about the “outside”.

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